I hate the feeling I get when my kids watch TV. When I see them slumped there, zombied out in front of the screen it’s so hard not to feel guilty. I should be doing more to get them out of the house. Pump them full of fresh air. I imagine many parents feel the same.

So I wasn’t sure how to greet the news that Xbox are making a big push into the educational market with their new ‘playful learning’ range of Kinect titles aimed at 4-10 year olds. Of course I could see the huge potential that the Kinect’s controller-free interface might have to encourage kids to use their bodies and motor skills to engage with subjects. But the guilty parent in me couldn’t help but worry – might this just another way for us to abdicate responsibility, to plonk our kids in front of a screen and tell ourselves that were doing our job? It’s ok, i tell myself. It’s educational.

Needless to say on arriving at the press launch this week in New York my built in British skepticism was turned up to eleven. Could this be really be ‘education’ or was it really ‘edu-tainment’? As I sat there waiting for the presentation to begin the voice of a member of Lady Geek’s influential mum panel rang loudly in my ears: ‘At the end of the day, I want my children to be climbing trees not playing on an Xbox.’

But then something surprising happened. As the scarily passionate Microsoft team began to show off the new titles, I could feel that, in spite of myself, I was softening. The Kinect really is a wonderful piece of kit which is intuitive and immersive, and the new games take full advantage of its technology. As I watched the demonstrator and her child enthusiastically navigate round a virtual Sesame Street with a series of wonderfully fluid physical gestures, I was amazed when they both appeared within the game itself. I couldn’t help but think that what I might be looking at was the future of learning.

It can be easy to dismiss something as bad for our kids because it involves staring at a screen. All parents do it, and it’s impossible to shake off our natural prejudices that children should be outside hopscotching and bike riding and scraping knees as if it was a Beverly Cleary book and a stash of hidden pirate gold depended on it. But we have to embrace the fact that our children are being raised in a brave new technology age and my 3 year old daughter similar to the baby in the video, thinks a traditional magazine is a broken iPad.

Products like the Kinect can and will play a huge part in their future development. With it’s immersive interactivity, the experience becomes as much about kids teaching themselves as it is about being taught. They no longer have to sit and listen, but can get up and participate. Its no longer about passively sitting in front of the TV, but jumping in and learning with them. It’s wonderful.

Maybe I’m being optimistic, but if used to it’s full potential – and the Xbox demonstration I witnessed showed me that this is entirely possible – I see no reason why Xbox, the darling of the ‘traditional’ gamer, could change mum’s perception and win the Battle of The Living Room. But it won’t happen overnight and is going to take serious commitment from Xbox to understanding a new audience and in particular Mum – the CEO of the household and the ‘gateway to the living room.’ Xbox clearly knows this and as David McCarthy, Xbox General Manager for Kids and Lifestyle Entertainment said “We are listening. We are learning along the way and writing each page as we go.”

Titles like Kinect Sesame Street and Kinect National Geographic TV can let kids learn how to count along with Elmo, explore the wonders of nature as a bear or experience their favorite book from within the story itself. To me, that’s incredible. We have entered a new era where my children’s imaginations are augmented by technology, and I can’t help feeling what I saw will revolutionize the way our children learn.

@belindaparmar is the founder of @LadyGeekTV. Please join the Lady Geek campaign to end the stereotypes and cliches towards women in tech and Like us on Facebook.

A recent article suggests that the number of girls playing games has increased to 41% in Australia. The article argues – as we have pointed out many times in this blog – that stores selling video games and makers of video games are not set up to please female customers. It is really surprising that companies have not realised that almost half of their customers are female.

The study also highlighted that women playing video games in Australia are now on average 28 years old, up from 24 years. The trend suggests that games of the future are not only as likely to be male as female but also older.

The article suggests that one way of responding to the increasingly female audience of video games is through having more female game developers. The figure the article quotes for Australia is 5% while the international figure stands at 12%. The picture is similar in computer science courses at universities and colleges where women make up only about 10% in the US as an article in USA Today states.

This is supported by the fact that the few women who enter science and technology professions are also likely to drop out as a recent contribution of Silvia Ann Hewlett in the FT claimed (I will review her Harvard Business Review article here when it is published next month). Hewlett argues that as many as 52% of highly qualified women in science, technology and engineering drop out due to work pressures and a hostile environment.

The IT industry can ill afford training few women and losing them in disproportionate numbers later on. However with more women actively using technology and playing computer games, one can hope that the image of technology jobs might change slowly.

On Wednesday I read an article in the Metro called ‘’. The article is based on a report produced by Gamesvision. This report claims that 23% of people aged between six and 55 play computer games and 41% of gamers are female. These are encouraging statistics.

The article argues that this is due to more women who join the labour force and program and develop games. The games have in turn become more realistic. This means that the busty Lara Croft went from a 36DD to a 36B. Well, she still fulfils the ideal of slender femininity and has still a perfect wais to hip ratio. However Lara Croft is now a bit more realistic than before.

This makes business sense for game producers. If they alienate half of their potential consumer market, it does not make sense to have stereotypical representations of women. Having more women programming games together with consumer demand might thus change the face of gaming or rather the representation of female characters.

A fascinating topic. The university of Warwick will host a conference on Women in Gaming from 10 to 12 September.