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Harvard Business Review calculates that marketing to women represents a bigger financial opportunity than India and China combined. |
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Four out of ten gadgets now bought in the UK are now bought by women. |
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More women than men play games between the age of 24-35. |
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Forrester calculate the missed financial opportunity of not targeting women at £0.6billion. |
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More women of all ages than men have obtained a new smart-phone in the last 6 months. |
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Almost identical percentages of women own HDTV, Games Consoles, DVR’s, PVR’s, Digital Cameras as men. |
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Technology is the NO 1 most stressful purchase for women. |
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There are 6 games in the Top 20 apps for women compared to only 2 games in the Top 20 apps for men. |
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The fastest growing segment on Facebook is women over 55. |
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25% of all British women would buy more if they were better marketed to. |
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According to CES, 1% of women think tech manufacturers have them in mind when designing products. |
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71% of women feel that brands only consider them for beauty & cleaning products (She-economy, 2009). |